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Silverpop Engage B2B Adds Visual Campaign Builder

Customer Experience Matrix

Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. Since this matches my own oft-stated opinion, I readily agreed. (This is the first of three planned posts on updated interfaces from demand generation vendors.)

Vtrenz 120
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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. This problem is very intriguing and in my humble opinion existing processes and solutions are either rudimentary or broken.