Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. Critics of these services refer to them as "spyware," though that term isn't really fair. It's also fully integrated with Salesforce.com. One answer to this challenge is provided by "post-click marketing," a.k.a.
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