Best Practices for Marketing Automation and Demand Generation Campaigns
Customer Experience Matrix
JANUARY 17, 2009
A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. external demographics, preferences, contact names: the best practice here is to supplement internal data with external sources such as D&B, Hoovers, LexisNexis, ZoomInfo, etc. Step 1: Gather Data.
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