Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Scenario analysis. Source: RSG.

Personalization 106

Personalization Multivariate analysis Vendors Bundling 106

Convert

SEPTEMBER 8, 2021

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Convert

NOVEMBER 2, 2020

It’s one of the fastest testing tools you can trust, built to eliminate issues that hinder CRO service providers from achieving their optimization strategy. This gives you access to a deeper level of personalization, using your existing tech stack, and making it possible to build customer profiles in real-time. Zoho PageSense.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90