B2B Marketing Analytics

JUNE 28, 2020

When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant. I have been using the “Multi-Touch (MT)” and “First-Touch (FT)” attribution algorithms in my conversion framework. s (and in-turn the leads/contacts) that end up being the first touch on the opportunities.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant. I have been using the “Multi-Touch (MT)” and “First-Touch (FT)” attribution algorithms in my conversion framework. s (and in-turn the leads/contacts) that end up being the first touch on the opportunities.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant. I have been using the “Multi-Touch (MT)” and “First-Touch (FT)” attribution algorithms in my conversion framework. s (and in-turn the leads/contacts) that end up being the first touch on the opportunities.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52