LeadsRX

JANUARY 7, 2022

With that entrepreneurial spirit in mind, we compiled our list of what’s new and different about the marketing attribution and customer journey analytics space for 2022 – and how to put it to work to grow your business, small or large: 1. Focusing on the “Small” in SMB – Analytics is for Everyone. Human touch makes it useful.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

Marketo 114

Marketo Marketing Automation Services Enterprise Management Marketing Management 114

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallSource serves SMBs, enterprise brands, original equipment manufacturers (OEMs) and multilocation marketers in the automotive, professional services, home services, healthcare and franchise industries.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Martech Advisor

FEBRUARY 20, 2020

This data is organized, classified, analyzed and activated- i.e. used to run campaigns to acquire or retain customers – either via programmatic advertising or personalized marketing via various marketing automation platforms. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.)

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Mobile app messaging campaigns capture mobile insights in real-time and drive personalized mobile experiences (push notifications and in-app messages) to each contact.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117