Tiecas

MARCH 21, 2024

Attributing wins solely to recent marketing activities is inaccurate. Embrace Attribution Models: Go beyond ‘last click’ by using multi-touch attribution models that assign value across the entire buyer journey. Proving the ROI of your industrial and manufacturing marketing efforts can be a major headache.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Heinz Marketing

APRIL 4, 2022

We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. It really is critical that we understand it’s not just, Dana does an amazing event and we upload these leads into Salesforce and they get an outreach or a sales locked cadence. We don’t.

Top of Funnel 94

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 94

SalesIntel

OCTOBER 17, 2024

The same year, she was also featured among Asia’s most inspirational women in leadership by House of Rose Professional’s Break the Ceiling, Touch the Sky. She has coached hundreds of professionals, guiding them to secure multi-millions in new business. Under her leadership, the team generated a £5.8

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52