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A Guide to Attributing Content Marketing Initiatives to Your Pipeline

Vidyard

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. Focus on Pipeline Michael explained that a lot of the focus for content marketing up until this point has been on increasing production. Time is running out.

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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. It also needed the right tools and processes to make this all possible.

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Full Circle Insights Rolls Out “Full Circle Enterprise” Product Bundle

Full Circle Insights

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. Customers who purchase Full Circle Enterprise will receive a 15 percent discount on the cost of buying the three products separately. “In SAN MATEO, Calif., SAN MATEO, Calif.,

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Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

ABM is taking B2B marketing by storm, and in response to increasing customer requests, Full Circle has developed an innovative product that allows marketers to track account engagement from both digital and non-digital campaigns within an account funnel. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

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Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

In January 2021 , Full Circle Insights’ Digital Source Tracker won the 2021 BIG Innovation Award in the “Technology Product” category, presented by the Business Intelligence Group to recognize significant business innovations. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

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Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

Bombora’s Company Surge ® Intent data tells users which businesses are researching the products and services they and their competitors sell. Full Circle ABM users can take advantage of integrated Intent data from Bombora to accurately track campaign attribution and account activation from target account selection to closed/won deals.

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Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight into the Customer Journey

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today announced a major enhancement to its popular Digital Source Tracker product: Journey Explorer, which allows marketers to visualize the customer journey. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.