Multi-Channel Sales Qualified Opportunity Service Touchpoints 
Zoominfo
FEBRUARY 25, 2021
A lead is defined as any prospect who indicates interest in a company’s product or service. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Marketing Qualified Lead: Prospect who has demonstrated enough behavior to be considered qualified and ready for sales intervention.
Zoominfo
FEBRUARY 25, 2021
A lead is defined as any prospect who indicates interest in a company’s product or service. Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Sales Generated Lead: Prospect from sales-sourced activity usually via outbound prospecting activity.
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Zoominfo
OCTOBER 21, 2021
Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers.
Zoominfo
NOVEMBER 9, 2020
And make no mistake — buyers prefer self-service. With business development professionals seemingly in less control over the funnel, forward-thinking organizations are creating data-driven, go-to-market frameworks, and maximizing sales through accelerated, hyper-targeted outreach to the right prospects, at the right time. Enter, data.
Marketing Insider Group
JANUARY 9, 2024
At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Identify questions customers have at each stage of the journey How will this product or service help my company?
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