SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Chatbots will become a primary channel for lead and customer education. Multivariate testing will offer marketers much more data on what works, and what doesn’t.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

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MARCH 13, 2024

The tool is optimized for high throughput, supporting many experiment types, goals, and multi-variate testing. Brands use it to build and iterate on user experiences across their digital channels—all in a mobile-first approach. It allows you to test on any platform—web, SaaS product, mobile app—both client-side and server-side.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

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APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. A/B Testing vs. Multivariate Testing. A/B Testing vs. Split Testing. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. A/B Testing vs. Multivariate Testing. A/B Testing vs. Split Testing. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

JULY 18, 2022

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Besides checking the available channels (chat, mail, phone), see how quickly they respond (are they in the same time zone?)

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

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DECEMBER 8, 2023

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Besides checking the available channels (chat, mail, phone), see how quickly they respond (are they in the same time zone?)

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52