LeadsRX

JANUARY 7, 2022

With that entrepreneurial spirit in mind, we compiled our list of what’s new and different about the marketing attribution and customer journey analytics space for 2022 – and how to put it to work to grow your business, small or large: 1. Human touch makes it useful. Focusing on the “Small” in SMB – Analytics is for Everyone.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. 3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. There are many CRMs out there that help with that attribution and tracking.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech Advisor

JANUARY 9, 2020

But can these new formats and delivery channels also re-thing how media is valued? As a result, advertisers are now forced to leverage OTT to find the best placements to reach their target audiences across all relevant forms of video delivery channels: traditional TV, streaming, and online video.

Multi-Touch Attribution 64

Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Act-On

FEBRUARY 26, 2024

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. What is Attribution in Marketing? What is Ad Targeting?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Valasys

SEPTEMBER 10, 2019

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49