Multi-Channel Multi-Touch Attribution POS SMS 
The Lead Agency
DECEMBER 6, 2021
From a sales perspective, businesses are making the most of these digital channels and using them to interact with and even close sales with B2B customers, as opposed to attending in-person meetings and networking events. The majority of survey respondents stated that, given the choice, they prefer video to phone. Demand Metric.
Martech
FEBRUARY 25, 2022
Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). SMS campaigns reach customers quickly with personalized, targeted messages. The CMS is linked to Marketing Automation, so updates are synced across channels.
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