Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. This one caught me by surprise. He is the Founder & President of Tiecas, Inc. –
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