CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
Adobe Experience Cloud Blog
APRIL 4, 2013
Rex just identified marketing qualified leads (MQLs), passed them off to sales, and wiped his hands. If you think MQL is enough, you might want to stop reading now. MQL does not end the journey. No sales and marketing leader worth his salt will make decisions based on data that drops off at MQL. Still here?
Let's personalize your content