Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
The key finding here is that nurturing tripled the number of “slow” leads (taking longer than one month) that eventually reached Marketing Qualified status: with nurturing without nurturing % higher Fast Leads (MQL 20% 20% 0 Slow Leads (MQL>1 mo) 20% 6.67% 200% Market2Lead (before they were absorbed by Oracle ) told me they had analyzed their own customers' (..)
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