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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Imagine a campaign that delivered content across your browser, television, and Google Glass.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Take a look at this interesting video treatment of words playfully telling a serious story. But Facebook?