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[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Other methods that go hand in hand with event marketing are content marketing, email marketing, and social media marketing. . It works in a similar way to a social media feed. . A proposal is an offer document a vendor writes and sends to a prospective buyer when they have inquired about their product or services. Event tech.

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How to Choose an A/B Testing Tool in 2024

Convert

The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Consider employing an A/B testing vendor as part of your education mix when searching for the appropriate tool for your team. And that number is only growing.

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How to Choose an A/B Testing Tool in 2023

Convert

One stream of this education mix should come from your A/B testing vendor. What did you like about this vendor in particular? And the shift should make sense for you: Adoption-wise Vendor support-wise — If you have a great rapport with your existing vendor, this means something. But we’ll make a few stops along the way.