Remove Media Remove Profiling Remove Psychographics Remove WOMM
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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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10 Tips for Building B2B Marketing Campaigns

Valasys

Furthermore, another study from Gartner found that despite the proliferation of digital media, 77% of the B2B buyers still feel that making a purchase is time-consuming & even agonizing. Learn more on: How to Assimilate Competitive Benchmarking in Social Media. Existing customers are also aid in online reputation building.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

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5 Imperatives of B2B Content Marketing

Valasys

A buyer persona is a semi-fictional representation of the ideal customer profile that helps marketers in strategizing & shaping their marketing endeavors to best resonate with the areas of interest of their buyer personas. We, at Valasys Media, have been pioneers in providing content syndication services.