DivvyHQ

SEPTEMBER 20, 2017

New platforms, social media channels, technologies and trends arise each year. How do you ensure social media success? Which is why building a just-right content marketing software stack will be key to surviving the future waves of consumer behavior shifts, platform changes, and media preferences. Social media.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Management Software 40

Customer Experience Matrix

JANUARY 17, 2009

A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. new channels (search, Web ads, mobile, social): these new channels are often more efficient than traditional channels, and many have other benefits such as being easier to measure. Step 1: Gather Data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Enterprise: Starts at $3,200/month and offers partitioning, email send frequency caps, adaptive testing, multi-touch revenue attribution, and other advanced features. Almost 60% of marketers say that email marketing is their biggest source of ROI.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

Convert

APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. A/B Testing vs. Multivariate Testing. A/B Testing vs. Split Testing. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. A/B Testing vs. Multivariate Testing. A/B Testing vs. Split Testing. Sylvia Kang, Mira. #2.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

JULY 18, 2022

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Besides checking the available channels (chat, mail, phone), see how quickly they respond (are they in the same time zone?)

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

Convert

DECEMBER 8, 2023

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Besides checking the available channels (chat, mail, phone), see how quickly they respond (are they in the same time zone?)

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

AUGUST 1, 2022

Bring that report into a board meeting and you’ll have the room buzzing with excitement — the kind that comes from discovering another “acquisition channel” aka CRO. Good Read: The Complete Guide to Multivariate Testing in 2022. But the quarter will come and go without you ever seeing the promised spike. See what just happened?

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105