ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Martech

DECEMBER 29, 2023

The rising cost of living has people paring back personal and household spending. Doing this means ensuring maximum efficiency in their campaigns and media planning. On the measurement side, there are platforms for multi-touch attribution, media mix modeling, web analytics, data clean rooms and brand verification.

Multi-Touch Attribution 106

Multi-Touch Attribution Digital Transformation Touchpoints Advertising Agencies 106

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A marketing attribution model (via Marketing Evolution).

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Martech Advisor

FEBRUARY 20, 2020

This data is organized, classified, analyzed and activated- i.e. used to run campaigns to acquire or retain customers – either via programmatic advertising or personalized marketing via various marketing automation platforms. Google Audience 360 helps brands build and execute a cross-channel media plan in a single tool.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87