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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? We had 100 people click on the email we just sent with Marketo. We had 100 people click on the email we just sent with Marketo. On a particular campaign, they saw a 92% increase in their sale qualified opportunities.