Kapost

JANUARY 6, 2017

I’m perfectly qualified to be your personal customer data trainer! My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. But, I promise you that if enrichment is done properly, it will lead to faster deal velocity and a better overall customer experience.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40