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The CIO and Social Media: Embracing Change

Adobe Experience Cloud Blog

Online chat was counter-productive to getting work done, so it should be shut off. But times have changed – IT’s reign over social engagement is simply over. The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. Social Media' Do not lie.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), But that makes the acquisition still more intriguing.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Buyers used to rely on marketing for product information because even though they knew the information would be biased, detailed product information was scarce and difficult to obtain. Activities like blogging, blogger outreach, PR, social networking and bookmarking, or most types of advertising aren't so easy and clean to measure.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Social networking stuff fits here too.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits.