The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Optimize what’s working now.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Full Circle Insights

APRIL 15, 2021

Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. The group reviews campaign execution, looks at funnel metrics and attribution data and flags any anomalies for further analysis. Marketing notes lead volume, velocity and conversion rates, and sales assess lead quality.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85

Valasys

APRIL 4, 2023

And what are the benefits of Outbound Sales Strategies? Unlike inbound marketing, where customers come to you, outbound sales mean you’re actively seeking out customers who might have yet to hear of your brand. I know what you might think – “Ugh, telemarketers, no thanks!” What are the Stats about it?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52