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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. These benefits extend to the management of marketing projects in a big way. Now, let’s delve deeper into how exactly each of these stages manifests in our daily marketing work. Plan-do-check-act in Agile Marketing.

Planning 356
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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Having worked on the Agency side and the Client side, I’ve both seen and sold the “smoke and mirror” aspect of advertising, creative initiatives and the typical outbound marketing campaigns. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.