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What’s Trending in Marketing for August 2020

Stevens & Tate

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Improving your Marketing Program.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies.