Marketing Insider Group

JANUARY 26, 2021

Do your best to prioritize marketing tactics based on an unbiased review of their performance each quarter. Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t.

Marketing Budget Creation 314

Marketing Budget Creation Marketing Budget Planning Budget Programs 314

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84