Remove Marketing Leads Remove Psychographics Remove Segmentation Remove WOMM
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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How to Build Customer Loyalty with Content Marketing

Valasys

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Also, building customer loyalty with content marketing fuels repeat purchases & revenue from after-sales services.

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10 Tips for Building B2B Marketing Campaigns

Valasys

Right from the persona discovery to market segmentation, research lies everywhere. Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. The above tips can help drive fruitful results. Contact us. to benefit from our diverse services.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Read more on How to Build Customer Loyalty with Content Marketing. & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. A predictive content strategy in-turn is based on the first & third-party intent-data. &

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How B2B Marketers can stay close to their Customers

Valasys

The target personas need to be clustered into specific segments before they can be targeted and converted. B2B marketers should focus on creating pieces of content to educate their audience groups. & content reflecting on positive word-of-mouth-marketing (WOMM). B2B customers value the testimonials. &

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

Oftentimes, targeting is helpful only segmentation of persona has been properly done. In an era of omnichannel marketing & Internet of Things (IoT) marketers have an ample amount of data for the creation of viral digital content. Strike the Emotional Cord : There is a strong co-relation between emotions & social sharing.

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Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits. Creating SEO-friendly Content : .