Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead."
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