Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). In what ways can we analyse CRM databases to assess their alignment with the company’s ICP?

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Schubert B2B

FEBRUARY 5, 2019

More leads mean more people you can contact, nurture and convert into customers. But how do you know which leads are worth following up on? This is the plight many B2B companies face, but marketing qualified leads are the solution. Once a lead reaches a specific score, they become an MQL.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Schubert B2B

FEBRUARY 5, 2019

More leads mean more people you can contact, nurture and convert into customers. But how do you know which leads are worth following up on? This is the plight many B2B companies face, but marketing qualified leads are the solution. Once a lead reaches a specific score, they become an MQL.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Metadata

SEPTEMBER 19, 2022

Marketing campaigns with well-defined budgets, keywords, and branding — plus a large user flow — typically work best with PPC. Rather than waiting for engagement to build, you can buy PPC ads and receive an immediate traffic boost. PPC lets you target your target audience more precisely than other types of lead generation.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52