Heinz Marketing

APRIL 22, 2019

And sure a market agent checks the box and say, “I generated x number of leads for y budget”. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. What kind of led you to kind of put a focus here, after 21 plus years of running PointClear? What led to this?

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ViewPoint

MAY 7, 2015

Telemarketing jumped into the system when a large recession devastated their business model of lead generation, and appointment setting was not enough to keep them going. The nurture process became more defined, and marketing automation systems emerged as the controlling mechanism for nurturing based on time and customer preferences.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120