ViewPoint
JANUARY 10, 2018
Marketers today receive lists of “leads” from content aggregators, web forms and hand raisers who score enough points in marketing automation to apparently warrant attention. PointClear associates see this in action every hour of every day. I can’t predict what the process will look like 20-years from now.
ViewPoint
JULY 11, 2011
In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Customer needs can shift quickly.
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