Marketing Automation Services, PointClear and Pricing

Leads are Hard

ViewPoint

JANUARY 10, 2018

A Story From Yesteryear About Reader Service (aka Bingo) Cards. According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. PointClear associates see this in action every hour of every day.

Sales Qualified Leads

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Customer needs can shift quickly.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

B2B Marketing Zone

Leads are Hard

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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