The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
You can take the concept of A/B testing and apply it to every channel you use and interaction you have with your audience. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. But it hinders A/B testing tools from performing optimally.
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