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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Visitors will leave your page faster than they hang up on telemarketers. Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance. Keep it in house. 3) Personalize with relevant content.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Alive and Kicking!

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)