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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

JANUARY 7, 2013

Visitors will leave your page faster than they hang up on telemarketers. 1) Segment your lists. There are tons of ways to segment your email lists based on properties like geographic location or behaviors like which of your pages they’ve visited. Keep it in house. 2) Nurture your leads with workflows.

Top of Funnel 28
Top of Funnel Work Management Sales Qualified Leads Marketing Management 28
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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