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Why You Need a Lead Nurturing Strategy

LeadSquared

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. It is quintessential to consistently touch base with your leads using content that is specific to the buying stage they are in. After that, you’ll have to sit down and create highly relevant content & shoot them to the right person, at the right time.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.