Customer Experience Matrix

SEPTEMBER 23, 2010

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. We’ve also seen various Web content management vendors ( Marqui , SiteCore ) add marketing functionality.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. To help readers who missed the series, I pulled all the posts together in order. Where is your mobile marketing center of gravity?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. It's all about people, process and technology, in that order. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40