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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

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Top 10 Customer Data Platform (CDP) Software Companies for 2020

Martech Advisor

A Customer Data Platform (CDP) is defined as a software system that helps present a unified, persistent and updated view of an individual customer, based on data from interactions across multiple channels, platforms, and devices. CDPs designed for the distinct needs of enterprise, mid-market or SMB scale organizations.