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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

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Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Multivariate testing will offer marketers much more data on what works, and what doesn’t. This is the year of "How can we get more excellent with our use of automation to enhance customer loyalty?". . . Kathryn Hawkins.