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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?

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Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment

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And you simply don’t have the time and resources to analyze your marketing budget while trying to close the year in the black, so you allocate the same funds you had in 2017 to 2018. To do that in 2018, you need to adjust your marketing budget, reallocate your resources, and invest in your company’s brand.