Customer Experience Matrix
DECEMBER 8, 2011
. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)
Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. This violates the classic strategy rule to select one clear goal and focus all resources on reaching it. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers.
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Customer Experience Matrix
NOVEMBER 19, 2008
The general rule is pretty obvious: pick the vendors that people are most interested in. But although the general rule is obvious, which vendors are most popular is not. We do, after all, want people to buy this thing. Of course, you want some wiggle room to add intriguing new products that they may not know about.
B2B Marketing Zone Posts
JANUARY 4, 2011
The Two Second Rule - Social Marketing Forum , December 8, 2010. Loopfuse , June 30, 2010. . - CK’s B2B Blog , March 18, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. How-To: Setup Monitoring in HootSuite - Sazbean , September 13, 2010.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. 6 Rules for Content Marketing , August 27, 2010. He’s right. Here’s why: 1.
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