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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner.

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A Handy Content Marketing Glossary of Terms

Single Grain

It could contain a form meant to capture visitor information and convert them into leads, often by offering gated content such as a guide or white paper, in exchange for contact information. The landing page can be very short or quite long, but it should only have one goal and one CTA. Long-Tail Keywords.