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How to Personalize the Retail Experience with Marketing Data & Technology

Porch Group Media

Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper. This was followed by a fast loading site (53%), product reviews (45%) and easy navigation (42%). In McKinsey’s research, 56% of U.S. 90% of U.S.