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Why You Need to Build a Mailing List Right Now

Optinmonster

A Word of Warning Based on what I said in the preceding section, you might get ahead of yourself, thinking that the faster you build a big list, the better. Buying email lists from list brokers is a bad idea. Don’t do it. You rarely get what you pay for.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.