How to Apply a B2B Buyer Persona to Your Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors? If you read their LinkedIn profile, how do they see themselves? Often, these are seen as late-stage issues, such as, “the price was too high.” As detail oriented? Or, as efficient and focused? As a proactive leader?
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