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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

How Side Projects Saved Our Startup ". In addition to MIT Media Labs, he''s an Entrepreneur-in-Residence at INSEAD Business School, an advisor at Silicon Valley''s leading startup accelerator 500Startups, a columnist for Harvard Business Review, Forbes, and WIRED, and more. Startup Suicide a Brief Guide to First Mover Stupidity ". "

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

We look at the numbers of social shares, links, mentions and page views. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Our process at Moz isn’t much different than most companies. Kelsey Libert is the Director of Promotions at Fractl.