Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. You don’t wait for a cold call to talk to an annoying sales person. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago.
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