60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. Learn more here.
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