Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Martech
MARCH 11, 2024
Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Neglecting LTV in attribution analysis could lead to overemphasizing acquiring customers who may not be the best fit for your business in the long run.
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